Everything you need to know about season 3 and more. IT’S A CLASSICFISH-OUT-OF-WATER scenario: American football coach Ted Lasso moves to England (a place he knows little about—he also despises tea) to coach soccer (a sport he knows little about—he’s aghast that games can end in a tie) in the midst of marital problems. Separated from his wife and son, the plucky coach vows to make the best of his new situation. When Ted Lasso premiered on Aug. 14, 2020, on the then- fledgling streaming service Apple TV+, the sports comedy (starring and co-created by Saturday Night Live alum Jason Sudeikis) was well reviewed but underhyped. Then something special happened: One fan told another to watch, who told another...and Ted Lasso soon became the go-to comfort show of the COVID-19 pandemic lockdown. Two seasons, 11 Emmys and thousands of Halloween costumes later, Ted Lasso is a cultural phenomenon. Ahead of the show’s eagerly anticipated (and possibly final) season, which premieres March 15, we offer you the definitive guide to the amazing origins, colorful characters and quotable quips of Apple TV+’s most successful show ever.